| |
DIGITAL SIGNAGE ADVERTISING
Over Beautiful LCD Screens
INSTANTLY deploy DIGITAL PROMOTIONS to thousands
of CONSUMERS Where and When it matters most…
Install A Digital Sign In Your Workplace And Watch Your Business Grow. Turnkey Technology Allows Us To Simultaneously Rotate Your Company’s Advertising Through Beautiful LCD Screens Over Thousands Of Locations. Please Call For A Free Demonstration.
A “digital sign” is a display device used for marketing products/services in various locations (retail, cinemas, casinos, airports, banks, hospitality).
The sign presents continuously changing, computer generated, full-motion video ads. The display device itself comes in different shapes and sizes (LCD monitors, lcd monitors, crt monitors, etc.).
Digital signs provide stunning, eye-catching content through a combination of high-quality graphics, strategic content and popping animation. Digital signs are far better than old-fashioned signs because digital signs are a dynamic venue as opposed to static billboards and posters.
What’s more, each sign is part of a broader network of digital signs that can be controlled from a central headquarters anywhere in the world. Imagine changing content in hundreds of thousands of locations by the touch of a button.
Digital signs are all around us—and catching on fast. They’re already being used for a number of different purposes
- To Convey Valuable Information (airport flight arrivals/departures, train wait-times)
- To Advertise In-Store Promotions (weekend 50% off sale in a retail establishment)
- To Advertise Third Parties (doctor’s waiting room digital signage networks that sell advertising to local merchants and national advertisers)
- To Enhance Customer Experience (digital signage in restaurant waiting areas to reduce perceived wait-time and recipe demonstrations in food stores
- To Influence Customer Behavior (retail digital signs that direct customers to different areas of the store, increasing in-store dwell time)
- To Build A Brand (Nike stores where digital signs in video form are used as a part of the store décor to build a story around the brand)
Digital signs are proving to be a highly efficient, appealing means of providing multimedia content for business owners, brand marketers, and advertising agencies who realize its benefits of informing, promoting and entertaining specifically targeted customers.
There are countless advantages to advertising over a digital sign as opposed to the old-fashioned static sign:
-
Empowering Advertisers With Full Motion Video
Digital signage provides a series of dynamic messages with full-motion video. When implemented effectively, digital signs attract and maintain audience attention, ultimately increasing the chances of maximizing one’s ROI.
-
Point of Sale Advertising
Advertising 101 dictates that there’s no better way to transmit compelling advertising information than right at the point of sale. There’s no more effective advertising technique.
-
Cost & Time Savings
With a digital sign, you save on printing costs and processing time because you eliminate the need to print and distribute static signs every time you change your message or start a new campaign.
-
Real Time Changes
Due to its networking, a Digital Signage System allows you to change content at multiple locations from one remote authoring station. Change your advertising message quickly on displays in one venue, or on any screen anywhere in the world via the Internet. Although static displays may be less expensive, they take weeks, sometimes months, to update or change. Digital displays can be updated in just a few seconds based on store demographics, time of day, or even the temperature outside.
- Dramatic Earning Potential
In addition to advertising your own stuff, you can turn your Digital Signage Network into a profit center by selling advertising time. What’s more, you can offer this advertising service to more advertisers than ever possible with static advertising—nicely, neatly and with less clutter and waste.
- Improved Technology, Decreasing Cost
Costs associated with purchasing, installing and maintaining digital signs have decreased dramatically, while the technologies running these systems have improved significantly. Take a look around; digital signage is going mainstream, appearing in places such as airport terminals, large retail chain stores, museums and waiting rooms. It’s not uncommon to see them in taxicabs, buses, elevators and even public restrooms.
- No Longer Exclusively For The Top Players
Digital signage is no longer just for the heavy-hitting advertisers; the technology has become more affordable. Implementing a successful digital sign campaign is a direct result of the harmony and synergy of content (text) and graphics (images) in a powerful presentation.
National retailers such as Macy’s, The Gap, and Foot Locker have already grasped the potential of using digital sign technology to increase sales. These and other well-known companies have already begun using digital signs to promote their own brands nationwide.
What’s more, these companies recognize the potential of third party advertisements, which are being displayed in targeted locations to increase revenue. McDonalds is broadcasting ads in Foot Locker’s in-store video network. Wal-Mart is using its broad television network at their 2,500 + locations to promote its own products. In fact, Wal-Mart boasts that their in-store TV advertising reaches about 130 million viewers monthly. If these statistics are correct, this would make it the fifth largest TV network in America (following FOX, NBC, CBS and ABC).
Ad agencies across the U.S. are beginning to use in-store digital signs to expand their overall ad campaigns. The end result is to increase sales, improve market share, and boost company’s bottom lines.
WE HAVE GROUND FLOOR OPPORTUNITIES AVAILABLE FOR INVESTORS
Become a partner in the fastest growing trend in public display systems. Advertise your company with us and become a profit-sharing partner by installing a digital sign in your workplace.
|
|
